summersfr.JPG
20140507003629_IMG_6262.JPG
20140505181550_IMG_5906.JPG
20140506234111_IMG_6126.JPG
1337842680_5b5e80b017_o.jpg
summersfr.JPG

About SFR


Seoul's style diary.

SCROLL DOWN

About SFR


Seoul's style diary.

Motto:

패션은 옷과함께 하는 것만아니예요. 하늘에도, 길에도 패션은 있고, 패션은 우리의 생각과 삶의 방식, 주변에서 일어나는 일들과도험께해야만 해."

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.”

-- Coco Chanel

The Original Seoul Fashion Report (2009)

The Seoul Fashion Report, first published as a massive photo book in 2009, was the first and only photo book about Korean street and runway fashion, as well as the style diary of the entire city of Seoul. Beginning far before the current trend of street fashion photography, The Seoul Fashion Report is a visual diary of real Korean culture, street and runway fashion, and the truly unique style of Korea. Michael Hurt had been doing street photography in Seoul from 2002 and began doing street fashion photos in 2006. The Seoul Fashion Report was a compilation of many of his street photography and street fashion photographs from 2006-2009.

The first book about exclusively Korean fashion and street culture.

한국말. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Nullam quis risus eget urna mollis ornare vel eu leo. Aenean lacinia bibendum nulla sed consectetur. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.

Donec ullamcorper nulla non metus auctor fringilla. Donec sed odio dui. Praesent commodo cursus magna, vel scelerisque nisl consectetur et.

High Fashion.

Doii Lee @ Seoul Fashion Week: F/W 2013.

Street Portraits.

Seoul Fashion Week S/S 2014 in Yeouido Park.

Street Runway.

In 2008, women wouldn't wear running shoes and a dress.

Life.

A couple takes a selfie downtown at the Cheonggye Stream.

A couple takes a selfie downtown at the Cheonggye Stream.

People celebrate Michael Jackson's life and music at Club Mansion in Hongdae, covered for Yahae Magazine.

People celebrate Michael Jackson's life and music at Club Mansion in Hongdae, covered for Yahae Magazine.

The Korea Heritage Fashion Show in Kyeongbok Palace, October 2, 2011, covered for Yahae Magazine.

The Korea Heritage Fashion Show in Kyeongbok Palace, October 2, 2011, covered for Yahae Magazine.

2014 ==> OUR ALL-DIGITAL REBOOT

From our early roots as a blog category on Korea's first street fashion blog, Feetmanseoul.com (2007), the Seoul Fashion Report became a big coffee table photo book at the end of 2008 before being rebooted this year online, through robust social media sites and services from Squarespace to Twitter, and enabled by network-compatible DSLR's and other technological innovations that allow viewers to see the real Korean streets in almost real time. Now, the only better way to experience the street style, fashion, and feel of Seoul is to get on a plane and live here. But short of that, our SFR will give put you on the mean streets of Seoul and in the middle of Korean fashion, so you will know what the cool kids are wearing, doing, and trending as soon as it is humanly possible.I you want to know Seoul, you gotta roll with the Seoul Fashion Report.

20140507003629_IMG_6262.JPG

Our Mission


We paint the look and feel of Seoul through our pictures.

Our Mission


We paint the look and feel of Seoul through our pictures.

"Visual sociology."

 Our site engages in photography as a form of visual sociology, with our definition of this relatively obscure branch of sociological observation being "the use of visual images as a tool and a means of encouraging conversations and commentary on sociocultural patterns of thought and behavior, ways of thinking, social practices, and society in general. Using the methodology of photo elicitation, our pictures exist as a springboard for discussion, an example of a social phenomenon, or merely an illustrative example of the general rhyme and rhythm of everyday life here in Korea, and namely its capitol, Seoul. Pictures of the latter type are smaller parts of a project to paint a meta-portrait of Korean lifestyle in a way that words cannot. Photographs on our site usually fall into one of these 3 types: 1) a springboard for discussion, often without being an example of a social phenomenon being discussed, 2) an actual concrete and explicit example of a social phenomenon, and 3) as individual brushstrokes that are part of a larger “painting” of a meta-portrait of Seoul life.  The pictures, although they have to to do with fashion, are taken in the sense of how Coco Chanel described the term: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” In this sense, our site intends to show how photography can be used as a social tool, as something above mere “street photography” or “paparazzi” photography. It also intends to elevate street fashion photography above the level of stiff dolls standing in the street  to have their clothes photographed. We are elevating street photography to the level of art and social science.

"영상사회학"

 

 영상사회학

우리는 사진을 영상 사회학의 한 형태로 인식하고비교적 모호할 수 있는 이러한 사회학적 고찰을 생각과 행동사고방식사회적 관행그리고 사회 전반의 사회문화적 양상에 대한 담론과 논평을 이끌어내기 위한 도구로서 영상 이미지를 차용하는 것으로 규정한다사진 유도(photo elicitation) 방식을 통해 사진은 사회 현상의 일례로 토론의 장을 열어주게 된다혹은 단순히 한국과 한국의 수도인 서울의 일상생활과 전반적인 흐름을 묘사해주기도 한다후자의 경우사진은 말로 설명할 수 없는 한국의 생활방식을 메타초상화(meta-portrait)로 그려내는 작업의 일부가 될 수 있다이 홈페이지에 소개되어 있는 사진은 아래와 같이 3개의 다른 유형으로 구분할 수 있다.

 

1. 사회 현상에 대한 일례가 되지는 않지만 관련된 토론의 장을 열 수 있다.

2. 사회 현상에 대한 실제적이고 구체적인 예시가 된다.

3. 서울의 삶이라는 메타 초상화 그림의 작은 부분을 채워주는 하나의 붓놀림이 된다.

 

 “패션은 의상에만 존재하는 것이 아니다. 패션은 하늘에도 있고 거리에도 존재한다. 패션은 아이디어이며, 동시에 우리가 살아가는 방식이고, 현재 일어나고 있는 현상이다.”라고 코코 샤넬이 말했듯이, 사진도 패션과 유사한 개념으로 볼 수 있다. 이러한 측면에서 이 홈페이지는 단순히 거리 사진” 이나 파파라치” 사진을 넘어서 사회적인 도구로서의 사진이 어떻게 사용될 수 있는지를 보여주기 위해 마련되었다또한 거리 패션사진이 단순히 의상을 촬영하기 위해 길거리에 세워놓은 인형을 찍는 수준을 뛰어 설 수 있도록 한다. (궁극적으로,) 우리는 거리 사진을 예술과 사회과학의 수준으로 고양시키고자 한다.

 

20140505181550_IMG_5906.JPG

The Shooters


The Shooters


Michael Hurt

Editor and Photographer

Michael Hurt is a photographer and professor living in Seoul, Korea. He is in the final stages of his doctoral degree from UC Berkeley's Department of Comparative Ethnic Studies. He started the first street fashion blog in South Korea, and has covered Seoul Fashion Week for the last seven years. He is also author of "The Seoul Fashion Report," the first and only photo book about Korean street and runway fashion. He is assistant professor at Hongik University (Hongdae) teaching both photography and culture courses. His pictures can be directly followed on Instagram under the ID kuraeji.

Jane Doe

Photographer

Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Sed posuere consectetur est at lobortis. Maecenas sed diam eget risus varius blandit sit amet non magna. Aenean lacinia bibendum nulla sed consectetur. Praesent commodo cursus magna, vel scelerisque. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Sed posuere consectetur est at lobortis. Maecenas sed diam eget risus varius blandit sit amet non magna. Aenean lacinia bibendum nulla sed consectetur. Praesent commodo cursus magna, vel scelerisque.

Fresh out the box with the "Kid Jong Un" 'do.

20140506234111_IMG_6126.JPG

The Shooting Gallery


The mission is simple: serve delicious, affordable food that guests will want to return to week after week.

The Shooting Gallery


The mission is simple: serve delicious, affordable food that guests will want to return to week after week.

Michael's photos.

1337842680_5b5e80b017_o.jpg

The Real Deal


This is the only site coming out of or about Korea that shows the country and the culture's true styles and looks, fresh from the streets. There are many other sites that show planned photoshoots and "street fashion" photos with model/friends posing in the street, but which are not real people pulled from the sidewalks of Seoul. This is as real as it gets. Reports from the streets of Seoul.

The Real Deal


This is the only site coming out of or about Korea that shows the country and the culture's true styles and looks, fresh from the streets. There are many other sites that show planned photoshoots and "street fashion" photos with model/friends posing in the street, but which are not real people pulled from the sidewalks of Seoul. This is as real as it gets. Reports from the streets of Seoul.

Seoul is brigh, colorful, and often funny.

Seoul is brigh, colorful, and often funny.

Seoul is also dark romance in dark places...

Seoul is also dark romance in dark places...

Our Philosophy