Motto:

패션은 옷과함께 하는 것만아니예요. 하늘에도, 길에도 패션은 있고, 패션은 우리의 생각과 삶의 방식, 주변에서 일어나는 일들과도험께해야만 해."

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.”

-- Coco Chanel

The Original Seoul Fashion Report (2009)

The Seoul Fashion Report, first published as a massive photo book in 2009, was the first and only photo book about Korean street and runway fashion, as well as the style diary of the entire city of Seoul. Beginning far before the current trend of street fashion photography, The Seoul Fashion Report is a visual diary of real Korean culture, street and runway fashion, and the truly unique style of Korea. Michael Hurt had been doing street photography in Seoul from 2002 and began doing street fashion photos in 2006. The Seoul Fashion Report was a compilation of many of his street photography and street fashion photographs from 2006-2009.

The first book about exclusively Korean fashion and street culture.

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High Fashion.

Doii Lee @ Seoul Fashion Week: F/W 2013.

Street Portraits.

Seoul Fashion Week S/S 2014 in Yeouido Park.

Street Runway.

In 2008, women wouldn't wear running shoes and a dress.

Life.

A couple takes a selfie downtown at the Cheonggye Stream.

A couple takes a selfie downtown at the Cheonggye Stream.

People celebrate Michael Jackson's life and music at Club Mansion in Hongdae, covered for Yahae Magazine.

People celebrate Michael Jackson's life and music at Club Mansion in Hongdae, covered for Yahae Magazine.

The Korea Heritage Fashion Show in Kyeongbok Palace, October 2, 2011, covered for Yahae Magazine.

The Korea Heritage Fashion Show in Kyeongbok Palace, October 2, 2011, covered for Yahae Magazine.

2014 ==> OUR ALL-DIGITAL REBOOT

From our early roots as a blog category on Korea's first street fashion blog, Feetmanseoul.com (2007), the Seoul Fashion Report became a big coffee table photo book at the end of 2008 before being rebooted this year online, through robust social media sites and services from Squarespace to Twitter, and enabled by network-compatible DSLR's and other technological innovations that allow viewers to see the real Korean streets in almost real time. Now, the only better way to experience the street style, fashion, and feel of Seoul is to get on a plane and live here. But short of that, our SFR will give put you on the mean streets of Seoul and in the middle of Korean fashion, so you will know what the cool kids are wearing, doing, and trending as soon as it is humanly possible.I you want to know Seoul, you gotta roll with the Seoul Fashion Report.