This is a real-deal mini-lookbook of street fashion looks from Seoul Fashion Week SS 2015. These are all shots of real folks who were outside-looking-in and hoping to get caught and shot up a bit by roving street fashion photographers. They aren't all necessarily of the usual street fashion suspects, who are generally super fashion forward and peacocked to the nines, ready to dominate the visual landscape wherever they might go. This is a more real and representative selection of the interesting, colorful, wonderfully weird, or just plain visually noteworthy folks who populate the real visual landscape of Seoul. I always try to remember that street fashion isn't always about the clothes; it's also using clothes as a way to read culture, to get a window into the real, lived experience of this wonderful and sometimes weird place called Seoul. As a visual sociologist and photographer, I find that "street fashion" that merely records clothing as objects of the sartorial gaze misses the point of fashion completely. STreet fashion photography is more than just shooting subjects with a Telephoto lens from far away with tight depth-of-field. That can be done well, but done the same way, ad infinitum, yawn. That's borrring.

In no particular order, here's what the self-selecting group of folks gathered at the gates of SFW look like, and who define the bleeding, leading edge of what the normal folks in Seoul will look like this season.

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